Detailed attention to the information architecture was given when developing the front-end design of this responsive website. Creating wireframes and style guides based on the look and feel of the client’s printed material supported the established brand and made the transition from designer to developer smooth and easy to translate into digital media.
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Three strategic brochure concepts presented to a client with an established contemporary brand to appeal to their target audience between the ages of 40-70 seeking professional financial guidance.
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Renovate America is a platform business that serves the needs of both homeowners and contractors. The objective of this campaign is to encourage homeowners to connect with contractors (through Renovate America) to improve their homes with energy efficient upgrades. This concept focuses on celebrating the small moments of victory throughout the home improvement process.
Objective of this website design was to portray the fun personalities and friendly culture of this financial firm while keeping the look clean and professional. Including a culture reel as the hero and giving the users a fun interactive experience as they scroll down the long format homepage achieved these goals. Other elements include parallax scrolling and animated buttons to be sure the content of the site is interesting and easy to read as well as to give a call to action to contact the business.
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Sketches enable a fluid exploration of shapes and colors. In this case, I used a hexagon as a starting point to symbolize the harmony and dependability that this financial firm wanted to portray. It allowed for a concrete start when shifting to the digital design of this logo.
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Using the compass element from the client’s logo creates a distinctive and cohesive look to this set of digital icons. These visual aids generate a friendly user experience and allow for easy navigation through the company’s website and mobile applications.
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Colorful stylistic photography and content relating to the subject illustrate the history of communication from cave paintings to the Internet. This was a corporate internal printed piece distributed to the marketing team.
Gold Winner: 2013 MarCom Awards
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In observance of Earth Day this social media campaign was developed for Renovate America to create consumer engagement and insight on conserving the environment.
As the founder and visionary of The Rock Project my mission is to intertwine visual art, nature and social media as a unique way to unite people throughout the world. This public arts program thrives on social media to reach a broad international audience as well as local community engagement to bring awareness to the power of art connecting people from all walks of life. The project has been featured at the Leucadia Main Street 101 Annual Art Walk and in collaboration with established artists and community art organizations. In addition to being the director of events, I also take the role of creative director and social media strategist.
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Peaceful nature photography captures the essence of this financial firm’s brand and philosophy emphasizing their transparent approach to financial guidance. Pearlized cover stock with embossed UV coating and velum overlay paper give an elegant look to complement the serene imagery and engage the high net-worth target market.
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The classic look and feel of this sales kit reflect the traditional values and business practices of this financial institution. A unique die-cut featuring a gold seal and connecting flap furthers the classic style to appeal to high net-worth clientele.
Gold Winner: 2013 Hermes Creative Awards
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The marketing needs of this client were unique because of their three distinct target markets: individuals & families, financial advisors and business institutions. I developed separate branding packages for each segment of their business to tell a different story while keeping their brand consistent. Marketing collateral for each segment includes a website with three micro portals, brochures, white papers and direct mail.
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Sample spreads from a monthly fashion magazine for a direct sales jewelry company. Focus is directed towards jewelry consultants to stay on trend with seasonal products in order to better promote their business.
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Collection of logo designs for a variety of industries including financial, education, technology, music, home & garden.
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During my position as a Senior Graphic Designer for the marketing department of a jewelry company, I also used my flair for fashion to stylize seasonal product photo shoots that I incorporated into print and digital design. This experience allowed for a better understanding of the product, fashion trends and a clear vision for the final marketing elements.
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Sample spreads from retrospective hard cover book for a British academic publisher given to their loyal university consumers.
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To reinforce Renovate America's unique brand culture, I collaborated with a team of designers and architects to create various environmental design elements that reflect the company's core values in the construction of their new campus. By incorporating corporate brand graphics and typographic treatments I was able to create an unexpected, transitional stairwell experience.
